Program Overview
BBA in Travel and Tourism is spread across 6 semesters, and includes 5 subjects in each semester. The detailed program structure is as follows :
Course Syllabus
1
Year
Year
Semester - 1
- Principles of Management - I
- Principles of Micro Economics
- Basic Accounts - I
- Business Communication
- Computer Fundamentals
Semester - 2
- Organizational Behavior
- Principles of Macro Economics
- Basic Accounts - II
- Management Information System
- International Business
2
Year
Year
Semester - 3
- Human Resource Management
- Marketing Management
- Legal Aspects of Business
- Cost and Management Accounting
- Conflict Management & Negotiation Skills
Semester - 4
- Entrepreneurship Development
- Leader Skills and Managerial Effectiveness
- Project Management
- Small Business Management
- Digital Marketing & E – Commerce
3
Year
Year
Semester - 5
- Tourism Principles and Policies
- Tourism Product and Resources
- Management and Organisational Behaviour
- Tourism Geography and Ecology
- Tourism Marketing
- Human Resources in Tourism
Semester - 6
- International Tourism Study
- Adventure and Sports Tourism
- Cultural and Heritage Tourism
- Sustainable Tourism
- Travel Agency and Tour Operation
- Event Management and MICE (M = Meetings I = Incentive C = Conferences E = Exhibitions)
Duration
3 years
Eligibility Criteria:
HSC
