Diploma
PG Diploma In Business & Marketing Strategy (SCQF Level 11)

This qualification is SCQF credit-rated by the Scottish Qualifications Authority (SQA). See the SCQF website and the SQA website for the full list of SCQF credit-rated EduQual qualifications.

The SCQF is a partnership between the Quality Assurance Agency for Higher Education (QAA), College Development Network, the Scottish Qualifications Authority (SQA) and Universities Scotland.

Program Overview

The EduQual Diploma in Business and Marketing Strategy (BMS) offers learners without prior experience the knowledge and skills they need to be operationally effective in a career in the Marketing field. For those learners that do have prior experience in Marketing and who also possess a professional qualification, the pathway through this programme will develop their professional competence.

Learners completing the EduQual Diploma in Business and Marketing Strategy (SCQF Level-11) will be able to progress on to a Masters of UK University degree in Marketing and Innovation Management.

The programme has been produced to conform to the requirements of UK regulatory authorities and the relevant Quality Assurance Agency (QAA) subject benchmark statements.

Programme Specification

The Diploma in Business and Marketing Strategy consists of the following five units:

Unit Title SCQF Level SCQF Credit Points
Strategic Management 11 20
Strategic Financial Management 11 20
Marketing Management in Practice 11 20
Global Marketing 11 30
Marketing Strategy for Small, Medium and Social Enterprise . 11 30
Duration

1 year

Eligibility Criteria:

The program is developed for those who have completed their graduation in any stream from a recognized university. The program is also available for graduate professionals working in the industry who wish to upgrade their knowledge and skills.

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