The Challenges Faced by the Travel and Tourism Industry

The travel and tourism industry is a good example of the volatile industries. To begin with, this industry is not immune from political, social and economic shifts. Many of these factors are outside the control of travel companies and tourism boards. However, being aware of the factors can enable people who have invested in this industry to be more proactive and develop adaptive strategies quickly. Some of the challenges faced by the travel and tourism industry include:


Tourism is one of the sectors that governments heavily tax. If you glance at the taxes paid on hotel rooms and airline tickets, you can get an idea of the way taxation can negatively affect tourism. It is therefore important for the travel and tourism industry to offer competitive prices for its services and products. Governments should also realize that tourists already contribute to local economies through purchases and other expenditures associated with tourism.

Travel marketing

Tourists or travelers can at times deem travel marketing to be false, inadequate or exaggerated. Marketing entities can change this perception by working towards creating innovative marketing solutions so that they can attract travelers. Travel marketers should also harness creativity and technology. They should also pay attention to local content.


Globalization has created less distinctive locales. Due to global standardization, indistinguishable products are found in every country. If a person is traveling in order to learn or have an opportunity to explore the different and unique, then the lack of unique products becomes a tourism challenge. An example is that shopping malls all over the world tend to offer matching products. Many travelers also find hotels to be so standardized to the point that they almost forget the country in which the hotel is located. Localization is vital. Therefore, travel firms and tourism boards should know how to connect with foreign travelers. They should create multilingual websites and use translation services.


Although security is a major challenge to the travel and tourism industry, many industry leaders have failed to confront security issues. A majority of tourism offices or visitor and convention bureaus lack or have almost no contact with law enforcement departments. Many police departments also lack officers who are trained in tourism oriented policing or protection services. It is vital for industry players to work towards creating a better security infrastructure for travelers.

Despite these challenges, the travel and tourism industry is growing and offers many employment opportunities. If you are looking forward to pursuing a career in this industry, taking travel and tourism courses is a step in the right direction. You can take such courses in a reputable travel tourism academy like the Blue Whale Academy. This academy has trained students pursuing careers in travel and hospitality for many years.
The Blue Whale Academy is recognized in the travel and tourism industry for offering intensive professional training and for providing the students with a platform that enables them to find employment at various levels in this industry. This is the best institute for MBA in travel and tourism.  At Blue Whale we have trained hundreds of students in a number or short term and long term courses. This includes university programs like MBA and BBA. We also have an excellent track record when it comes to job placement for our students.

International Business Management Courses- Accelerate Career Growth

Globalization is an economic tidal wave that is sweeping over the world. Therefore, it is crucial to know that how to manage companies which operate outside their home countries. Managing such companies is a big challenge. For instance, it can be daunting to finance a firm that has a number of branches around the world and can face different banking systems, financial markets, currencies and cultures.

In order to manage companies those have operations in different countries, you need to have a proper knowledge about the international businesses. You can achieve this by taking up our International Business Management courses which will provide you with the skills you need to run a multicultural enterprise.

The international business industry is constantly evolving and this leaves many students wondering what exactly they can do with an international business degree. The fact is that there are many things you can do with such a certification or degree. Let us look at some of the benefits of pursuing a degree in International Business Management.

Gain extensive knowledge of foreign markets

The modern global trade enables organizations to grow fast. One of the reasons why this expansion takes place is that the international business professionals possess advanced knowledge. Possessing an advanced knowledge of foreign markets offers enterprises with an opportunity to broaden their market shares and increase their profits in the processes. With an International Business Degree, you will be able to understand how enterprises can position themselves better for the foreign markets.

Enhance your communication skills

Communication is an important aspect for doing an International business. When you travel to other countries, you will encounter diverse and new cultures as well as unfamiliar languages. Global business relationships can only thrive if and only if you have an effective communication skill. Foreign language courses are often included in the curriculum of students who are majoring in international business. Therefore, it is necessary to be prepared for facing the linguistic challenges of an International business.

Organizational leadership

When you take up International Business management courses, you will learn the basic leadership and management qualities required for working in an organization. Also, you will learn about improving the business hierarchy and corporate structures. In addition to this, you can also acquire knowledge about what you can do to motivate the employees effectively for improving the overall efficiency of an enterprise.

Critical and analytical thinking

Critical and analytical thinking involves evaluating the problems and situations thoroughly before you dissect all the facts to reach a conclusion. You will learn to take decisions without assuming anything or by holding any biases. In addition, you will also learn how you can have a clear line of thought before you take any step.


Creativity is putting your imaginations to the work for gaining results. It is necessary to be creative when tackling with unexpected or new problems in a business. Being creative will also help for searching innovative solutions for the problems or for launching new products among other competitors.

As you can see, you will gain a lot of useful knowledge by taking an International Business Management course in Mumbai. You can take such a course at the Blue Whale Academy. The academy has many years of experience in training students, particularly in the field of travel and hospitality. We also offer courses in marketing management, human resource management, business management and also include some emerging segments like animation and visual content creation and designing. We ensure to offer high quality training for all our students for making them good professionals.